Saturday, August 1, 2009

Heineken Green Room 2009

Kuala Lumpur – Music, fashion and style collided in an explosion of energy at Heineken Green Room at Zouk KL on Saturday August 1st. Excitement had been rising in the run-up to the event thanks to the buzz generated at the Green Room State of Mind preview parties held at KL boutiques throughout July so anticipation was running high, and in the end the mix of Filthy Dukes, Verbal (m-flo & Teriyaki Boyz), the Goldfish and Blink Show, DJ XU and Didjital was pure dynamite.

Opening Heineken Green Room with the first of two collaborative sets from top local spinners DJs Goldfish and Blink, that intensity was obvious from the get-go. The pair used to be a regular sight on the KL scene, spinning shiny breaks, hard hip hop cuts and Euro-tinged electro and indie together at underground nights and parties. “It’s been a while since we did this,” admitted a visibly hyped Goldfish at lunch before the show. “But we’ve both been busy with other things: Blink with LapSap and me with GoldSounds, and my nights.”

“We’ve always stayed close,” continued Blink, “And we still hang out a lot. But then Heineken asked us to do something together for Green Room and we thought it was time. A lot of people forget that Alvin [Goldfish] makes electro and dance tracks as well; it’s just that he’s better known for hip hop right now.” For Goldfish it had been a busy month: his Electric Feel fashion and music installation, conceived with sevendays boutique partner Roxy, and their Green Room preview party was one of the highlights of Green Room State of Mind, Green Room’s art-based sister project.

Playing back to back as the Goldfish and Blink Show, they span a high-energy warm-up set in the fast-filling Zouk Mainroom, perfectly calibrated to mesh with Filthy Dukes’ electro rock grooves. But it was obvious they were reining it in and saving the best for later, when they were scheduled to play the all-important closing set at the packed club.

“Tonight is the strongest line up at Heineken Green Room yet,” commented Ms Jasmine Foong, Heineken Senior Brand Manager. “And certainly our strongest local line up, with special Green Room collaborations between Blink and Golfish, and Didjital and DJ XU, in addition to our Green Room State of Mind project line up. For our consumers and music fans this is a genuine and multi-disciplinary alternative to mainstream live music events, and a platform that is constantly moving to new high points.

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