GUINNESS UNVEILS THREE REMARKABLE, ONCE-IN-A LIFETIME EXPERIENCES – IN SPACE, UNDER THE SEA AND LIVE IN STUDIO WITH GLOBAL SUPERSTARS
Kuala Lumpur, July 2, 2009 – GUINNESS today unveiled the GUINNESS EXPERIENCES global consumer contest, part of the global GUINNESS 250 celebrations - marking 250 years since Arthur Guinness signed the 9,000 year lease on the St. James's Gate brewery in Dublin.
The contest will provide an unforgettable trip into space aboard Sir Richard Branson’s Virgin Galactic Spaceship, a journey to the depths of the sea in the world’s first GUINNESS deep sea bar; and an exclusive gig in an intimate studio setting with one of the biggest and hottest recording groups in the world, multi-platinum recording artist The Black Eyed Peas. The launch event in
Since 1759, Arthur Guinness and the GUINNESS brand have been behind some remarkable and hugely momentous achievements. To continue this legacy and as part of the 250 celebrations, GUINNESS is giving something back to GUINNESS supporters around the world by offering the chance to win one of these three remarkable GUINNESS EXPERIENCES. Launched on 1st July, this is the first consumer promotion held in markets around the world for the GUINNESS brand and the lucky winners will be announced later in the year.
GUINNESS SPACE EXPERIENCE
The GUINNESS SPACE EXPERIENCE will offer one lucky person the awe-inspiring opportunity to become one of the first early non-professional astronauts to venture into space with Sir Richard Branson’s Virgin Galactic, the world’s first commercial spaceline, and truly experience the ‘black stuff’ firsthand. The partnership between GUINNESS and Virgin Galactic brings together two iconic global brands.
The winner and a friend will be treated to an unforgettable trip to
GUINNESS SEA EXPERIENCE
The GUINNESS SEA EXPERIENCE will offer one winner and two friends a truly unique experience; venturing to the depths of the sea in the first ever GUINNESS deep sea bar. The guests will be treated to an incredible four day trip to the
GUINNESS STUDIO EXPERIENCE
The GUINNESS STUDIO EXPERIENCE entitles one winner and two friends to an exclusive live performance by The Black Eyed Peas (who have recently entered the charts at #1 with their new album THE E.N.D.) at an intimate recording studio as part of their forthcoming world tour. This is a private, once-in-a-lifetime opportunity for the winner and friends to experience the band’s music, up close and personal. After the performance, the winner and friends will round off this great experience by spending some time hanging out with the band, before enjoying the perfect GUINNESS.