SMIRNOFF® Launches Limited Edition Promotional Pack In Celebration of Partnership with Manchester United Football Club
Thursday, 18th June 2009, Kuala Lumpur - SMIRNOFF® threw a stylish party today to announce the launch of its limited edition promotional pack design that celebrates its partnership with Manchester United as the official spirits partner and official responsible drinking partner. Held at the trendy setting of Club Quattro, over 200 invited guests attended the exclusive launch party and were treated to a night filled with delectable SMIRNOFF® concoctions and football fun.
A series of foosball and football knock-out challenges were organised for the guests, especially the football enthusiasts, to participate and win attractive SMIRNOFF® and Manchester United merchandises. Highlight of the night was the unveiling of the exclusively designed SMIRNOFF limited edition promotional pack by the sassy SMIRNOFF® ambassadors dressed in sporty vibrant-red football Jerseys.
Available on SMIRNOFF® 21, this special promotional pack, featuring four of Manchester United’s top players, offers consumers an opportunity to win a trip to Manchester, the home of Manchester United, to watch some of the greatest footballers of our time play at Old Trafford.
Ms. Shirley Chan, Diageo Brands Manager of Riche Monde Sdn. Bhd, the sole importer and distributor of SMIRNOFF® in Malaysia, said “We hope to celebrate the thrill of this partnership with all our consumers through this special design, which embraces football and the world of celebration with SMIRNOFF®. And we also believe that this contest is certain to appeal to the SMIRNOFF vodka lovers as well as the Manchester United fans in Malaysia, as it gives them the opportunity to celebrate with Manchester United at Old Trafford.”